Posts Tagged:Philly

Seven Reasons Why I Wouldn’t Want to Be Head of PR for the Eagles Right Now

Just a couple days into the New Year and already there’s a PR crisis in the books for 2017. Surprising? Not really. The only thing surprising about this one is that the PR person–the one who is paid to avert such crises–is at the center of it. *Sigh* We can’t make this stuff up, people. My initial thoughts when I heard the story were, “OK, here we have a situation where not one, not two, but multiple reporters are tweeting about an unpleasant run-in with a PR professional. Really, lady? As if reporters can’t stand us enough!” In a nutshell here’s what went down according to this Philly.com article. Reporters in the press box at yesterday’s Philadelphia Eagles game were asked to quiet down as they tried to understand a call that had been made by the officials. Many voiced their displeasure for being told to hush. Most notably, Philadelphia Inquirer writer, Jeff McLane, wasn’t pleased which led to a deeper discussion with members of Eagles’ PR staff. Next thing you know, McLane is ejected from..get this..the stadium by security and the team’s head of PR, Anne Gordon. The reason: violating fan code of conduct. Side note: Uh, hello? In Philadelphia? That’s interesting considering this town is known for its rambunctious fans. Anyhoo, as other reporters watched the drama go down, one live tweeted and shared that the PR rep warned other members of the press they’d get the boot along with Mr. McLane if they interfered. Ouch! So, I’ve been monitoring this story since yesterday and have concluded that there are many, many reasons I would not want to be Anne Gordon right now. Purely from a PR perspective, of course! Here are my starting seven: As the head of PR–trained in and compensated for diffusing PR crises–it’s tough to figure out how one might then become the center of such a crisis. So much of public relations is about building good relationships with members of the press, but one reporter tweeted about the situation using such words as vengeful, petty, and ridiculous. Meanwhile, other members of the journalism community are also making it clear whose side they’re on. As I said before, reporters already think we do more harm than good, this doesn’t bode well for us PR folks. It also doesn’t bode well for the Eagles PR staff team as a whole. Reporters will always be on alert when working with them now, or may try to avoid them altogether. Finally, call me Petty Betty, but the Eagles weren’t that great this year. To have this happen during the final game of another disappointing season makes you wonder if it was even worth it. In other words, Philadelphia Eagles Beat Dallas Cowboys, Lose to Public Relations. If you’ve been following this story, I’d love to hear your thoughts about the PR implications. If this is any sign of what’s to come for PR in 2017, time to buckle your safety belts folks!

How Do You Share Your Love?

According to the calendar, I haven’t published a blog in 116 days. That’s unacceptable. But we’re all friends here, right? So hopefully you’ll take me back as your go-to source for the all-important look at good PR vs. poor PR. I’ll start things back up with one of my very own PR initiatives. Two weeks ago I led the charge on a fun PR stunt to promote my company’s latest mobile app. Curate enables AWeber customers to easily share their favorite online content with their email subscribers. The concept is simple. See an online article you love? Hit “share” and pop it into a self-building email newsletter powered by Curate. Add as many articles as you like, personalize them, and hit send. It’s like magic for your email newsletters. Plus it alleviates the pain of figuring out what to write. Instead, you take existing content that you know your audience will like and you curate it into a nicely packaged newsletter just for them. Since the app revolves around sharing the things you love, here’s the stunt we spun up. We planted a giant chalkboard smack in the middle of Philadelphia and asked the City of Brotherly Love: How do you share your love? We took some promo swag with us and, for three hours, spoke to people about how they share their love and how they can do it with Curate. Pretty cool, right? Yea it was pretty dope, I must say. The ultimate plan was to create a heartfelt video that would attract views and thereby boost awareness for AWeber and Curate. Here’s the final video. Waddya think? Now that the video is complete, it’s in the hands of our social media experts to promote it for maximum awareness and our digital marketing experts to retarget folks who watch the video and turn them into customers. That, my friends, is how PR impacts the bottom line. One more thing before I go. The Curate app we were promoting is a pretty impressive app. Stay tuned for a new series of PR examples I’ll be sharing each week thanks to Curate. I think you’ll enjoy it 🙂