Can I be honest with you? Having a blog is hard work. I mean, really! Have you tried it? It’s a time commitment but more than that it’s having the guts to have a voice within your craft and owning it. As you know, I LOVE my craft and, still, this blogging business is easier said than done. If you didn’t know, that was my sly attempt to elicit your pity and forgiveness for doing a not-so-great job with this blog. Now that that’s out of the way, allow me to reintroduce myself. My name is Andrea. I started The PR Maverick blog to share my expertise and passion for public relations. But it’s more than just PR. You see, I’m also a freelance reporter. And a freelance consultant. I work full-time. And I have several clients I work with part-time. Hence the name “Maverick.” By definition, a Maverick is an unorthodox, independent-minded person, an individualistic and nonconforming free spirit. For a PR Maverick, this translates to someone who has been simultaneously successful as both a PR pro and a journalist, an employee doing full-time PR for an organization while masterfully juggling clients on the side. All the while, freely doing any and everything that makes me happy. From securing earned media and nurturing media relationships to doing news reporting with the help of PR people just like me. In between it all, you may see me writing press releases for clients, ghostwriting for them, and more. With all that being said, here’s what this PR Maverick has been up to for the first quarter of the year. The client: Accelerate Delaware The job: AD partnered with TEDxWilmington to present Swipe Left: Love, Dating & Situationships. The event had an all-star lineup of speakers; I mean really all-star: At the helm was Yvonne Orji, television actress from the hit HBO series “Insecure.” My job was to get some awareness for the event to help boost ticket sales and to entice reporters to attend and cover the event. The results: After some aggressive media pitching, I was able to score two segments for Yvonne Orji on Good Day Philadelphia. Then, a reporter from the Philadelphia Tribune traveled to Wilmington to cover the event. The lessons learned: As my mentor Jess Lawlor says, I had to “Get Gutsy.” Emails, Twitter outreach, phone calls; you name it, I tried it. Nothing was off the table when trying to get the details about this event into the hands of reporters and producers. I finally secured FOX 29 when I got gutsy and called the newsroom early one Saturday morning. The client: Poets & Quants The job: The World’s Top 40 MBA Professors Under 40 Years Old The results: It all started in December with a call for nominations. Nearly 500 submissions later, my co-author and I found ourselves up to our eyeballs in nominations. We narrowed it down to the top 40 and here is the final 2017 list of the 40 Most Outstanding Business Professors Under 40 Years Old. The article has been viewed more than 30,000 times so far. And, I’m excited to share that I was a guest on my very first podcast! I was so nervous, but got it done in one take! The lessons learned: I’ve done five of these lists now and I love it each year. It’s a crap load of work (hard work) but the end result is always so rewarding. The client: Contour Data Solutions The job: Press release writing to announce company news The results: Check out the press release here The lessons learned: You never know which professional relationships will lead to business partnerships. Shoutout to my former manager, Brandyn Bissinger, Head of Marketing & Communications for Contour DS The client: AWeber (AKA my full time gig) The job: Ongoing awareness for the organization through earned media The results: This hit for the CEO in Website magazine The lessons learned: This placement came as a result of genuine relationship building which I still believe is the heart of PR. 2017 has been great so far and I’m excited to see what the rest of the year has in store. I’d love to hear what you’ve been up to and some of your big wins. Share them in the comments below. Cheers!
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